Goods & Shopping
Discover Seoul-branded gifts through the official city guide.
롯데백화점 본점 에비뉴엘A high-end department store featuring international fashion and jewelry brands+ Add to my planⓒ한국관광공사
디타워 광화문An urban mixed-use tower featuring a blend of spaces such as restaurants and cafes+ Add to my planⓒ한국관광공사
영풍문고 종각종로본점A Bookstore That Feels Like a Bookstore+ Add to my planⓒ한국관광공사
남대문인삼시장A place where you can buy high-quality ginseng at an affordable price
+ Add to my planⓒ한국관광공사
신세계백화점 본점A cultural space that goes beyond shopping to offer relaxation and inspiration+ Add to my planⓒ한국관광공사
남대문 문구상가A street lined with specialty stores selling stationery, toys, and packaging supplies+ Add to my planⓒ한국관광공사
삼익패션타운A renowned fashion house located inside Namdaemun Market
+ Add to my planⓒ한국관광공사
남대문 본동의류상가A place where shopping and culture coexist+ Add to my planⓒ한국관광공사
대도종합상가A place where all kinds of household goods are gathered+ Add to my planⓒ한국관광공사
남대문시장The nation’s largest general market, offering all the goods needed for daily life+ Add to my planⓒ한국관광공사
숭례문(남대문) 수입상가The Sungnyemun Import Market, famous for its audio equipment and cameras
+ Add to my planⓒ한국관광공사
남대문 종합상가A general store where you can buy over 1,700 different items+ Add to my planⓒ한국관광공사
KOREA DISCOVERY
Make it your own route.
Check Visit Seoul's official guide for Seoul-branded gifts and where to find them.
- 01Check the official goods guide
Choose the stops and pace that suit you.
- 02Find a shop location
Choose the stops and pace that suit you.
- 03Check opening hours
Choose the stops and pace that suit you.
- 04Pick a favourite souvenir
Choose the stops and pace that suit you.
This is an example self-guided route, not a tour, ticket or booking. Opening hours and access may change.